What is a brand?

A brand is the essence of your business. It’s who you are and who you’re not. It’s how you are known to your customers and your competitors. It’s how you welcome your guests to your hotel and how you serve your food in your restaurant. It’s how you answer the telephone and how you sign off your emails. It’s how you greet your clients and how they feel when you leave. It’s you, it’s your staff, it’s your product, service, it’s your office walls, your tone of voice, it’s a feeling, it’s all of that and more. Brand is a very powerful thing and having synergy throughout creates confidence, trust and you are remembered. You are talked about even when you are not there. It’s much more than a logo.