Tot Nautic

Redefining online boats sales in the Balearics

We are worked in collaboration with our friends at We Are Yellow to redesign and rebuild a premier boating sales brand in the Balearics. We designed a brand new website from scratch with a slicker look and feel, higher quality images and use of video throughout.

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The Brief

The goal of the new website was to better position Tot Nautic as a leader in boats sales across the Balearics. The website needed to be fully content managed by the client enabling easy updating of the various boats and pages across the site. With most of their visitors accessing via mobile devices, it was important to provide a quality experience for those users too.

Aspirational Imagery

We featured high quality imagery and videos throughout the website to showcase both the range of boats that are available whilst trying to bring across what it feels like to own a boat in an aspirational way.

Custom Filtering System

The boat section was rebuilt from scratch to allow for much easier filtering of the different types of boats they have available to buy. A simple pop out filtering system ensures the page is clutter free and keeps everything easy to read and accessible.

Rich Media

We used an assortment of rich media to help sell the boats including video, 360 tours and images. This brings a high level of interactivity to the site to engage users and help them decide on the perfect boat for them.

Optimised for Mobile

The website works perfectly on mobile and tablet devices removing unnecessary javascript where possible to give a faster experience for the user. We took advantage of side scrolling on smaller devices that feels native to the user at this size and cropped images to smaller sizes to ensure fast loading.

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