Empowering brands to sell more online
A leading education provider to the North East
Springboard aims to support the development of sustainable communities, where people have the skills needed for work and life. The charity operates across the north east, with bases in Hartlepool, Peterlee, Sunderland, Hetton, Jarrow and Allenheads.Visit website
Springboard approached us due to their current website no longer performing as it should. The goal was to design and develop a brand new website which gave users a better understanding of what Springboard had to offer, showcase their courses in an easy to read format and ultimately lead to more applications.
One of the main priorities was a greatly improved search. The old search panel was a simple free text box which allowed users to type in anything. This ultimately lead to dead-ends and high bounce rates. We changed this to allow the user two distinct categories to narrow down into; skill level and subjects. This ensured that users would always be returned with at least one result and ensured no more negative results.
The old Springboard website had a massive amount of content and pages already so we knew one of the first things we had to do was sit down and organise the content in a more efficient and make the website much easier to use. We simplfied the menu and navigation, removing unnessary dropdowns and items to keep it clear and concise.