The world's leading record company launches in the Middle East and North Africa.
As part of their strategy to open up in the Middle East and North Africa, Universal Music required a brand new website. We made the site as visual as possible with artist imagery and video featuring throughout. It was important to feature both international artists and those based in the Middle East and North Africa regions.
We always ensure our website builds work flawlessly on smaller devices such as mobiles and tablets. We implemented some server side logic to automatically serve smaller images and video to the user to save data — especially when viewing over 3G.